Brad Todd
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Brad Todd

With American populists and conservatives having uprooted both political parties and the national media in 2016, Brad Todd provides analysis of the political and societal trends that brought about today’s political realignment and are already driving the earthquakes to come in the consumer economy.

Founding Partner of OnMessage, Inc., Republican Media Strategist, and Co-Author 

Expertise In:

  • American Politics
  • U.S. Current Events
  • Election Forecast and Analysis
  • Media and Journalism
  • Overcoming Obstacles and Challenges

Audience & Industry

  • Corporations
  • Associations
  • Colleges and Universities
  • The Manufacturing Industry
  • Senior Management Groups

With American populists and conservatives having uprooted both political parties and the national media in 2016, Brad Todd provides analysis of the political and societal trends that brought about today’s political realignment and are already driving the earthquakes to come in the consumer economy.

Brad Todd combines front-line political campaign experience with authentically rural, blue-collar roots to explain the fusion of conservative politics with populist sensibilities that brought Donald Trump to power and Republicans in charge of government. Todd and his partners at OnMessage Inc. are the only agency in America to have defeated four Democratic incumbent Senators. A native of rural Appalachia, Todd uses plain-spoken aphorisms to explain complicated political and societal trends. His book he co-authored with journalist Salena Zito, The Great Revolt, is a Washington Post best-seller, and is a must-read for anyone seeking to understand what’s happening in American politics and what’s next.

Featured Videos

Featured Experiences

The Great Revolt: Inside the Populist Coalition Reshaping American Politics

Was the 2016 a fluke or evidence of a tectonic shift in American culture? The media and political experts who got the 2016 election wrong continue to get it wrong. The same undercurrents that upended both political parties and made Donald Trump America’s first smartphone president are now driving changes in public attitudes toward consumer brands and institutions. Brad Todd argues numerical geographical realities of a polarized culture present fogged perceptions to both business and political leaders – and portend more havoc for national institutions ahead.

Split Decision in the Making

The 2018 midterms provide a test of the durability of the Trump coalition and the breadth of the resistance to it. The President’s supporters bank on a premise that populists in rural and industrial locales will not return to their New Deal roots while Democrats have built a strategy dependent on wooing upscale suburbanites who eschewed Trump in 2016. As the lead consultant to the Republicans’ House takeover efforts the last time Congress changed hands who has helped defeat four Democratic Senators, Brad Todd provides macro-analysis of trends and state-by-state prognosis based on 20 years of experience in high profile campaigns.

Works