What drives event attendance? How do you get busy business people to take time away from their offices, computers and phones to engage? According to a recent study by the International Association of Exhibitions and Events, compelling content and continuing education are top drivers for event attendance. Enlisting compelling conference speakers to deliver the content can not only increase attendance, but also leave a lasting impression that will make your audience more likely to attend a future event.
Why Experience and Professionalism Matter
The IAEE Decision to Attend Study surveyed nearly 9,000 participants from a myriad of professions and industries. Education swept the survey as the number one reason to attend an event – 91% want to continue their education. However even the best content will go unlearned when it is not communicated clearly and presented for diverse leaners. Professional conference speakers have honed their presentation skills to connect with audiences of all levels and deliver content effectively.
Inspire Audiences with Seasoned Speakers
Audiences are also looking to be inspired. Seasoned speakers draw from their experience and relate to the audience, whether that’s experience in the board room or the classroom. They share anecdotes, give insights and point out different perspectives. Their skilled delivery and unique wisdom also make them some of the best motivational speakers. Attendees walk away feeling invigorated and ready to implement the things they have learned.
While content is king, it can fall upon deaf ears if not delivered well. Let WSB help you browse through conference speakers to find the one who will give your audience the knowledge they crave and keep them coming back for more.
Follow this brief WSB conference speakers guide to help you find the right presenter to deliver your content and drive your event attendance:
Featured Conference Speakers:
COO and President, North America, FOCUS Brands Inc. (Parent Company to Cinnabon, Auntie Anne’s, Carvel, Moe’s Southwest Grill, Schlotzsky’s, McAlister’s Deli); Advisor to Early Stage Startups and Multinational, High-Growth Companies
Sharing the story of her accelerated rise up the corporate ladder, from her start working as a hostess to leading some of the world’s best-known food brands, Kat Cole provides insight and perspective on what it takes to create and lead successful teams, drive innovation and growth, lead with heart and sustain excellence.
Professor, The Wharton School of Business at the University of Pennsylvania and Author, Give and Take, Originals, and Option B
Named one of the world’s 10 most influential management thinkers and one of the Fortune’s 40 under 40, Adam Grant is a leading expert on promoting generosity, originality, and resilience.
New York Times Best-Selling Author and Professor
The co-author of three New York Times best-selling books on business, Chip Heath offers a breadth of expertise to teach audiences at any level how to utilize the power of moments to manage and lead successful change, make communication stickier, and improve their decision-making skills.
New York Times Best-Selling Author and Fellow at Duke
The co-author of three New York Times best-selling books on business, Dan Heath offers a breadth of expertise to teach audiences at any level how to utilize the power of moments to manage and lead successful change, make communication stickier, and improve their decision-making skills.
Chief Executive, Sevenshift; Senior Advisor, McKinsey; Author, How to Have a Good Day
A leading expert in the real-world application of behavioral science, Caroline Webb’s ideas are transforming the quality of workplace performance and teaching organizations how to achieve high levels of success.
Social Psychologist; Harvard University Leadership Teacher; Best-Selling Author, Presence
Named one of “50 women who are changing the world” by Business Insider, best-selling author Amy Cuddy reveals game-changing techniques to tackle life’s biggest challenges with confidence and perform at your best.
Best-Selling Author, Leonardo da Vinci (2017), The Innovators: How a Group of Hackers, Geniuses and Geeks Created the Digital Revolution (2014) and Steve Jobs (2011); Acclaimed Historian and Journalist; President and CEO of The Aspen Institute
Best-selling author and highly acclaimed journalist, Isaacson gives voice to the historical figures and business icons who have shaped and transformed our nation and the world.
NATO’s 16th Supreme Allied Commander Europe and 15th Commander of the U.S. European Command (2009-2013), Head of U.S. Southern Command (2006-2009), Dean of The Fletcher School of Law and Diplomacy at Tufts University, Chief International Security Analyst for NBC News
A distinguished leader and longest-serving global combatant commander in recent American military history, James Stavridis provides answers and strategies to address the most pressing global affairs challenges.
Best-Selling Author, To Sell Is Human: The Surprising Truth About Moving Others, Drive and A Whole New Mind
One of the world’s leading business minds, Daniel Pink’s forward-thinking ideas and blockbuster books are reshaping how organizations approach innovation, motivation, timing and talent.
One of the Most Influential Business Thinkers of All Time
Almost thirty years after launching a management revolution, business iconoclast Tom Peters remains an irreverent, forceful voice—inspiring people to change the face of business.
College Basketball Analyst, ABC Sports and ESPN
Probably no one can inspire an audience with enthusiasm and energy and teach us lessons of life and business that transcend athletics better than the inimitable, one-of-a-kind Dick Vitale.
World-Renowned, Award-Winning Photographer, The New Yorker and Master Storyteller
Platon brings his photos to life as he shares with audiences the inspiring stories behind the photos and connects on a human level to the human condition and humanity of his subjects.
Do you need a strong voice who will teach and inspire your audience? Review more conference speakers on the WSB website or contact us to inquire about availability.